But don’t take our word for it.
3 Days ago, Matt Cutts, Google Web Spam Team Csar, release a video in which he talks about the surprises his team encountered in 2012. To summarize their biggest surprise, Cutts stated that there are still many SEO’s selling and using black hat methods to manipulate link popularity.
He goes on to say that in his estimation, investing in White Hat SEO is probably cheaper and more effective long term way to promote, and if it isn’t already true, it will be true as Google continues to crack down on black hat link networks. So, in his own words….